Jimmy C's finished New York Jets London and New York skyline mural at Flat Iron Square

Jimmy C Paints a New York Jets Mural Live in London

At the New York Jets Tailgate in London, the artwork wasn't just a backdrop. Fans could watch muralist Jimmy C build a London x NYC piece across the day at Flat Iron Square, bringing the two cities together around the Jets.

Jimmy C working on the New York Jets live mural at Flat Iron Square in London
Jimmy C working on the mural at the Jets Tailgate.

Why Jimmy C for this brief?

Paintbox put forward Jimmy C for the Jets activation. His photorealist aerosol style suited an artwork built around players and a city-to-city story. He is also known for the David Bowie mural in Brixton. Here, the mural gave fans something to return to as it developed during the event, as well as a finished piece at the end. Read more about Paintbox's mural services for large-scale commissions.

A live mural made for the setting

The artwork combined Jets players with the skylines of New York and London. Painting it in public meant the process was part of the Tailgate experience: the piece changed over the course of the day rather than arriving complete before guests did.

Finished New York Jets London x NYC mural by Jimmy C showing Jets players and city landmarks
The finished Jimmy C mural at the New York Jets Tailgate.

More than the mural

Alongside the painting, Paintbox artists spray-customised 300 tote bags for fans using laser-cut stencils of the Jets' artwork. Paintbox handled the artist, design, wall build, stencils, crew and de-rig, so the live mural and guest customisation worked as parts of one activation.

Jets tote bag customisation station with fans at Flat Iron Square
Fans at the tote customisation station alongside the mural.

For a comparison with T-shirts and totes at another event, read our Popeyes and Jets live customisation article.

See the full New York Jets Tailgate case study for more event photos. Explore brand activations and live painting for event formats, or digital content creation if you want to capture the process and reveal. Ready to plan an event? Send Paintbox your brief.

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