Brand Activations & Live Painting
Paintbox builds graffiti and street art into live brand experiences. Artists painting in front of a crowd, guests customising something they take home, and the whole thing captured as content while it happens.
We work with brand teams, experiential agencies, festivals, retail launches and sports properties across London and the UK, including the New York Jets, Popeyes, Netflix, Budweiser and BrewDog.
Featured case study: New York Jets Tailgate, London
For the NFL's New York Jets, we brought in renowned muralist Jimmy C to paint a live London x NYC mural across the day at Flat Iron Square, while our artists spray-customised 300 tote bags for fans using laser-cut stencils of the Jets' artwork. We handled the artist, the design, the wall build, the stencils, the crew and the de-rig.
Featured case study: Popeyes at The Hawk's Nest, London
For Popeyes' guest event in Shepherd's Bush, our artists painted Popeyes canvases live through the evening while a stencil station customised tote bags and t-shirts for 300 guests, with a Coca-Cola stencil running alongside for the drinks partner.
See all the photos in the Popeyes case study →
WHAT AN ACTIVATION LOOKS LIKE
01 Live Mural Painting
An artist paints a wall, ply build or branded surface in front of your audience across the day. The piece starts blank and finishes as a landmark, and the transformation is the thing people stop for, photograph and share.
✅ Painted on site or pre-started for early arrivals
✅ Interior walls, exterior walls, or freestanding ply builds we fabricate
✅ Design developed around your brand, campaign or moment
✅ The finished wall is yours to keep, relocate or store
02 Live Customisation
A staffed station where guests choose a design and watch it sprayed or airbrushed onto something they walk away with. Higher dwell time than a giveaway, and the item keeps working long after the event. At the Jets Tailgate, that meant 300 custom totes in one evening; at the Popeyes event, stencilled totes and tees for guests.
✅ Tote bags, tees, caps, decks, record sleeves, packaging
✅ Hand-cut or laser-cut stencils in your brand assets
✅ One-colour or multi-colour designs
✅ Artist numbers scaled to your expected footfall
03 Branded Hoardings & Temporary Installations
We design, fabricate and hand-paint hoardings, feature walls and temporary structures for retail environments, pop-ups and live events. Complete creative flexibility without permanently altering the venue.
✅ Concept, fabrication and installation handled end to end
✅ Removable artwork for temporary sites and short campaigns
✅ Built to be relocated, stored or reused
✅ Ideal for construction hoardings, pop-ups and experiential builds
04 Workshop Element
A hands-on session where guests learn can control and make their own piece. Works for press days, staff events, VIP areas and community-facing activations.
✅ Led by working graffiti artists
✅ Suitable for complete beginners
✅ Groups from 10 upward
✅ Delivered on site or at our New Cross space
05 Content Capture
Specialist graffiti DOPs who know how to shoot spray paint, scale and artist movement, so the activation lives on socials long after the day itself.
✅ Process, atmosphere and final reveal
✅ Social-first reels and cutdowns
✅ Same-day edits where the campaign needs them
✅ Full detail on our digital content creation page →
HEADLINE ARTISTS
A big brand needs an artist with the profile to match. We work with established names as well as emerging talent, and we'll recommend the right artist for your audience before we quote. For the Jets we put forward Jimmy C, the muralist behind the David Bowie mural in Brixton, whose photorealist aerosol style suited a design built around the players.
CREATIVE DIRECTIONS
Every brief gets matched to the right style from our artist network. Most projects land in one of these directions, and we will recommend the route that fits your audience and campaign before we quote.
Photorealist
Highly detailed portraiture and photorealistic rendering at scale. Landmark pieces with maximum visual impact and longevity. Suits players, faces, product heroes and campaign imagery.
Graffiti Heritage
Authentic lettering, bold compositions and decades of real street credibility. Suits brands that want genuine culture rather than a stylised version of it.
Illustration & Character
Colourful, high-energy illustration full of movement and personality. Works particularly well for public engagement, family audiences and community-facing activations.
Blackwork & Tattoo-Led
Bold monochromatic work merging tattoo aesthetics with mural painting. A strong fit for premium lifestyle, streetwear and fashion collaborations.
Typography & Abstract
Contemporary mural design built on bold typography and abstract composition. Graffiti foundations executed with a modern, graphic finish.
SELECTED WORK
New York Jets × Jimmy C — Tailgate, London
A live London x NYC mural by Jimmy C plus 300 live-customised tote bags for NFL fans at Flat Iron Square.
Popeyes — The Hawk's Nest, Shepherd's Bush
Live-painted Popeyes canvases and a stencil station customising totes and tees for 300 guests.
Budweiser × FIFA World Cup — Camden
A full building facade for Budweiser's 'Let It Pour' campaign, with three England players rendered photorealistically by Jimmy C.
BrewDog × WingJam Festival
A live mural activation painted on site in front of a festival crowd, finished before the day was out.
Netflix — Supacell
Large-scale campaign mural delivered across South London for the Netflix launch.
SE Dons FC — The Garrison
A club crest mural for one of South East London's best-followed grassroots football clubs, painted with C That.
View the full portfolio → | Who we've worked with →
WHAT WE HANDLE
✅ Creative concepting and design development
✅ Artist curation from our network, matched to the right style for the brief
✅ Wall and structure fabrication, delivery and install
✅ All paint, kit, stencils and consumables
✅ Permits, landlord permissions and council approvals where needed
✅ Risk assessments, method statements and health and safety documentation
✅ Access equipment and production logistics
✅ On-site crew management across build, live hours and de-rig
✅ Content capture and post-production
Every activation is quoted around scale, artist, hours and deliverables. Send us the brief, the date and the expected footfall and we will come back with a costed proposal.
HOW IT RUNS
1. Brief — you tell us the event, the audience, the space and the budget.
2. Concept and quote — we recommend a creative direction, shape the idea and cost it properly.
3. Design sign-off — artwork developed and approved before anything is built.
4. Production — fabrication, stencils, permits, crew and kit organised in advance.
5. Event day — install from early, live painting through your open hours, de-rig after.
6. Delivery — edited content handed over, and the artwork is yours.
WHO WE WORK WITH
Brand and marketing teams · Experiential and creative agencies · Festivals and live events · Retail and hospitality launches · Sports properties, NFL and football clubs · PR campaigns · Property developers and BIDs
GET IN TOUCH
Tell us what you are planning and we will come back quickly.
Or email info@paintboxgraffiti.co.uk · Paintbox, 389 New Cross Road, London SE14 6LA
Mural services | Digital content creation | Graffiti workshops