Tube Caps x Paintbox: Behind the Scenes on a Graffiti T-Shirt Launch
We've teamed up with Tube Caps on their new t-shirt. Paintbox designed the tee with graffiti outline lettering, and our team shot the advert for the launch. The shirt drops in the next couple of weeks. Here's a look behind the scenes in the meantime.
Coming soon. The Tube Caps t-shirt launches in the next two weeks. Follow @tube.caps on Instagram and keep an eye on the Tube Caps shop. We'll update this post with the finished advert and photos of the shirt when it drops.
Who are Tube Caps?
Tube Caps make spray caps built for tagging higher. In the brand's own words, they "bring a whole new dimension to tags", letting you reach up to 10 feet in the air so your tags are the highest on the street. We stock Tube Caps in the shop at £1.50.
The design: graffiti outline lettering
Outline letters are the backbone of graffiti. Before a piece gets its fill, fades and highlights, it starts as a set of clean outlines that hold the shape and style of every letter. We built the Tube Caps tee around that: bold graffiti outline lettering that reads clearly on a shirt and still looks like it came off a wall.
Shooting the advert
For the launch advert we wanted the paint itself in the shot. So we put a sheet of glass in front of a cinema camera, lit the scene with LED tube lights and tagged onto the glass from the other side. The camera sees the paint hit the glass head-on and the letters build up in real time, which gives the edit the raw feel of tagging without losing any of the detail.
On set for the Tube Caps advert: the camera catches the tag head-on as it goes onto the glass.
Shop Tube Caps
You don't have to wait for the tee to get hold of Tube Caps. We stock them in the shop and online, alongside the rest of our caps.
Tube Caps
Graffiti Cap Mix PackOrder online for UK delivery, or choose free click and collect from our shop at 389 New Cross Road, London SE14 6LA, usually ready within 24 hours.
Launching a product?
We design graffiti artwork for brands and shoot the content to go with it, from launch adverts and social reels to behind-the-scenes photos. See our digital content creation and brand activations pages, or send us a brief.